How to Write Meta Tags for SEO

Write a unique title tag (~60 characters) with your main keyword near the front, and a meta description (~155 characters) that summarises the page and invites a click. Preview both before publishing.

Last updated: 2026-07-17

Open Meta Tag Generator →Open Open Graph Generator →Open SERP Snippet Preview →

The two tags that matter most

Title tag — the clickable blue headline in search results. Keep it under ~60 characters, put your main keyword near the start, and make each page's title unique.
Meta description — the grey summary beneath it. Around 155 characters, it doesn't directly affect ranking but strongly affects click-through, so write it like ad copy.

Build and preview them

Generate clean tags with the Meta Tag Generator.
Check how they'll actually appear with the SERP Snippet Preview — Google truncates anything too long.
For social sharing, add Open Graph tags with the Open Graph Generator so links show a proper title, description and image.

Common mistakes

Duplicate titles across pages — every page needs its own.
Keyword-stuffed, unreadable titles.
Missing descriptions, which lets Google pick a random snippet.

Private

Everything is generated in your browser.

Frequently asked questions

How long should a title tag be?

Around 60 characters. Longer titles get truncated in search results, so keep the important words near the front.

Do meta descriptions affect ranking?

Not directly, but a compelling description improves click-through rate, which matters. A weak or missing one means Google writes its own snippet.

Tools used in this guide

Meta Tag Generator

Generate title and meta description tags.

Open Graph Generator

Build Open Graph tags for social sharing.

SERP Snippet Preview

Preview how your page looks in Google results.